Reiss Fashion Store, Dublin

Reiss UK, a premier clothing company had been looking to open a flagship store in Dublin for some time before finding their ideal location at the corner of St. Stephen’s Green and Grafton Street, a location that offered Reiss the visibility they required in terms of location but had several serious setbacks, the most important of these being the narrow street frontage and long narrow nature of the site. The key requirements of the client brief was to provide maximum visibility and to allow light to penetrate deep into the heart of the plan without creating a space that felt like as a corridor. To achieve this, the frontage was extended vertically rather than horizontally requiring a significant intervention in this protected structure, creating a double height space. Moving from this entry space, the plan opens up to the rear to create a more comfortable shopping experience.