Dublin Design Studio 'Logo' shown in black

5 Superb Ways to Market your Product without the Massive Budget

Feb 18, 2020
Trying to sell a product in today’s market can be difficult. It seems like everyone has a product or idea they are trying to sell. In order to break through the noise, you may think that you have to spend a ton of money on advertising and fancy strategists. That’s simply not true. You can cut your budget and even market for free in many ways.

Social Media

Probably the most popular way to market your product, social media allows you to have complete control over:
  • How your product is represented
  • When your product is shown
  • Who sees your product
  • How you respond to feedback and questions about your product
You can have a Facebook, Instagram, Pinterest, Twitter or all four for your product. You can upload photos, testimonials, videos and more all showcasing your product. If you keep at it, you can build a following of people who are more likely to buy from you as they can passively learn about your project in their leisure time.

Screenshot of Scriba Stylus Twitter account


Website

It’s essential to have a website for your business these days and if you sell a product, it’s doubly important. Social media is great but your website allows for a central hub for all your information as well as a place to make a purchase. You can use your social media to direct traffic to the website and provide detailed information about what the product is, how it works, why it’s important, what it’s made of, and more.

Scriba Website homepage


Events

Trade shows, craft fairs, flea markets, fairs, festivals, conventions are all places you can go to market your product face to face. For a small fee you can buy a table and set up a booth where you have have your product on display. People come all over, usually with the sole purpose of interacting with vendors like you. People can buy right away instead of having to wait for the product to ship. If you really like this idea, you can look into pop-up stores. Instead of opening up a permanent location you can rent a storefront for a limited time to sell your product.

Online Ads

If you’re already on social media and have a good website, you should allocate some of your budget to online ads. For less than $100 you can reach thousands and thousands of people with ads about your product. You can design the ad yourself or hire someone to do it for you. You can choose the exact audience you want to market to, narrowing it down to location, age, gender, occupation and previous interests. Once clicked, an ad can direct your potential customer to whatever web page you choose. Online ads are great because they allow you to reach your ideal audience for a minimal cost-per-click. Consider not only social media ads, but AdWords and Google Ads.

Screenshot of Google Adwords

Retarget Existing Customers

So many marketers forget to market toward people who have already bought from them. Think of it this way - if someone has bought your product already and are happy with it, they may buy again or refer you to a friend who has a similar need. You can re-market to existing customers via free email marketing tools like Mailchimp or you can mail deals and offers to them in the mail. By sending them exclusive deals, you make them feel special and important. If you start a referral program, you can not only drum up new business but reward loyal customers.

Articles

By David Craig 18 Aug, 2023
Strategies for Sustainable Home Design
By David Craig 11 Aug, 2023
Making more of less
By David Craig 31 Jul, 2023
Depending on your point of view, bungalows are either a cherished affordable house type that allowed homeowners of the 1970s the chance to realise the dream of owning their own home or the result of poor planning and insensitive sprawl, as epitomised by the cookie cutter designs of “Bungalow Bliss” which sold over a quarter-of-a-million copies; roughly one for every second household in the countryside. Times are changing, and as families grow, we increase our understanding of the environmental and financial costs of heating a home, and as lifestyles evolve, the need for additional space and adapting these dwellings becomes inevitable. Adapting these structures and embracing modernity doesn’t mean knocking them down and starting again. The concept of extending bungalows into contemporary dormer houses is gaining popularity. Here we explore the exciting opportunities of extending bungalows on tricky sites, offering a fresh perspective on creating modern dormer houses in Ireland. Utilising Challenging Terrain Ireland's diverse topography often presents architects with tricky sites. From sloping terrain to irregularly shaped plots, these challenges can be turned into design assets. Dormer houses perfectly adapt to such sites, as their design accommodates varying elevations and allows for creative use of space. By integrating well-planned dormers into the extension, architects can exploit the unique terrain to create stunning living spaces that embrace the beauty of the surroundings. Capturing Natural Light One of the standout features of dormer houses is their ability to maximise natural light. In Ireland, where weather patterns can be unpredictable, capturing ample sunlight is invaluable. Through careful positioning of dormer windows, skylights, and glazed walls, we can find ways to bathe the extended bungalow in natural light throughout the day. This not only enhances the aesthetic appeal but also promotes a sense of openness and connection with nature. Expanding Living Space The primary motivation behind extending a bungalow is to increase living space. Modern dormer houses take full advantage of this opportunity by offering versatile and spacious interiors. Homeowners can embrace open-plan layouts that seamlessly blend the old and new sections of the house. The addition of dormer windows and vaulted ceilings creates the illusion of more space and fosters an inviting atmosphere. Adapting to Growing Families As families grow, their needs evolve. Dormer houses provide a solution for growing families by offering additional bedrooms and living areas. This adaptability ensures that the extended bungalow remains a practical and cherished home for generations to come. We can strategically plan the layout to provide privacy and comfort, balancing communal and private spaces. Sustainable Design Choices In creating a modern-dormer house, there is the opportunity to incorporate sustainable design practises. By using energy-efficient materials and technologies, we can create eco-friendly extensions that blend seamlessly with the existing bungalow. Renewable energy sources, such as solar panels and air-source heat pumps, can be integrated into the roof design, contributing to reduced energy consumption and a smaller carbon footprint. Embracing Contemporary Aesthetics While preserving the charm of the original bungalow, the extension can embrace contemporary aesthetics. Modern dormer houses can feature clean lines, minimalist facades, and a mix of materials like wood, stone, and metal. The incorporation of natural elements ensures that the extension blends harmoniously with the Irish landscape, creating a visually stunning architectural masterpiece. Conclusion Extending bungalows on tricky sites to create modern dormer houses opens up a world of possibilities for homeowners. By thoughtfully integrating dormer windows, maximising natural light, and embracing sustainable design practises, these extensions can become unique and practical living spaces that cater to evolving family needs. As the demand for more space and modern living solutions continues to grow, the transformation of traditional bungalows into contemporary dormer houses will undoubtedly leave a lasting impression on the architectural landscape of Ireland.
Show More
Share by: